Creating a Competitive Employee Benefits Package: Top Tips to Attract & Retain Talent

In today’s workforce, a competitive employee benefits package isn’t just a perk — it’s essential for attracting and retaining top talent, especially in industries where employee safety, wellbeing, and flexibility are critical.

Why a Strong Benefits Package Matters

According to Willis Towers Watson, 75% of employees are more likely to stay with their employer because of their benefits package. That means the right offering can improve employee retention, morale, and employer brand reputation.

1. Research What Other Employers Offer

Benchmark your benefits against others in your industry:

What are leading competitors offering?
What matters most to your employees?
Are your benefits meeting the needs of remote, lone, or field-based staff?

Use surveys, feedback forms, and exit interviews to discover which benefits your team values most — especially in high-risk roles where worker safety is a major concern.

2. Align Benefits with Company Culture

Your benefits should reflect your company mission. For example:

If you value work-life balance, offer remote work or mental health days.
If you value safety and duty of care, offer a lone worker protection solution such as a discreet personal safety alarm or app for those who work alone, travel frequently, or face public-facing risks.

Explore: What is a Lone Worker?

3. Offer a Comprehensive & Inclusive Benefits Package

The best employee benefits go beyond basics. Here are examples of employee perks to consider:

Health, dental and vision insurance
Pension & retirement plans
Flexible working or compressed hours
Lone worker safety devices (ideal for field workers, community staff, and remote teams)
Gym membership or wellness programmes
Childcare vouchers or parental support
Training budgets & Career development
Cycle-to-work schemes
Employee assistance programmes (EAPs)
Life insurance
Personal Safety Apps for mobile employees

Pro tip: Include safety-related benefits for lone, high-risk, or mobile workers. A monitored personal safety device can be life-saving and is increasingly expected by workers in vulnerable roles.

4. Communicate Your Benefits Clearly

Make sure employees — and candidates — know what’s on offer. That includes:

Publishing benefits on job ads and your careers page
Creating a visual or downloadable benefits guide
Discussing benefits openly during interviews or onboarding

Remember: Many candidates make job decisions based on employee perks, not just salary.

5. Regularly Review & Improve Your Benefits Package

Trends evolve. What worked five years ago may not serve your team now.

Survey employees annually to measure satisfaction
Review trends in wellbeing, safety, and flexible work
Consider adding innovative tools, like mass notification systems or Red Alert panic buttons for lone workers

A modern safety solution shows your organisation takes duty of care seriously and wants to protect staff both in the office and out in the field.

Why Include a Lone Worker Safety Solution in Your Benefits?

Lone worker protection tools — like discreet alarms or safety apps — are increasingly seen as a valuable workplace benefit, especially for:

Giving workers access to a monitored personal alarm system adds peace of mind, boosts confidence, and helps you meet legal and moral obligations under duty of care laws.

Ready to Enhance Your Benefits Package?

By aligning your employee benefits package with the needs of your workforce — including safety, wellbeing, and flexibility — you create a workplace that attracts, protects, and retains top talent.

Book a free demo, request a quote, or get answers to your questions: